From number one records to finding the hours hiding in your week.
What I talk about
Three conversations for anyone who runs, or talks to, a small business. Each one stands alone as a full episode. Pick one, or blend them.
Records remotely from Bournemouth, UK. Video or audio.
How to find your hidden hours
Every owner-led business has hours each week going on work that should never touch the owner: chasing invoices, writing quotes, clearing the inbox at nine at night. I name the six everyday tasks where those hours hide, show how to put a number on them in fifteen minutes, and explain why the first fix is almost never a new tool.
Listeners leave witha six-category checklist to count their own hidden hours this week, and the £15 an hour rule that keeps the number honest.
Ask me"Where do the hours actually hide in a small business?"
Why most AI savings numbers are made up
Most headline AI savings figures come from one trick: valuing admin time at the owner's charge-out rate instead of the £15 an hour it would cost to delegate. I break down how the inflation works, why small believable numbers win with anyone who can do arithmetic, and how to sanity-check any pitch before signing.
Listeners leave witha sixty-second test they can run on any AI proposal or consultant's savings claim.
Ask me"What is the arithmetic trick behind most AI savings claims?"
What happens when a voice AI runs the discovery session
When a business books a Simplish AI assessment, the fact-finding session is run by Danni, our voice AI business analyst. Clients are often more open with her than they expect to be, and many realise, while they're still talking to her, that the same approach could work in their own business. What I've learned from handing discovery to voice AI, where it does the job better than a form or a questionnaire, and what a small team can copy without becoming technical.
Listeners leave withthe one customer conversation in their own business an AI could take on first, and a simple way to test it.
Ask me"What changes when the first voice a client hears is an AI?"
417 episodes. Ten years on the other side of the mic.
Escape the Rat Race Radio, 2016 to 2020, and WealthTalk, 2019 to March 2026. Every bar is a real episode, drawn as long as it ran. Hover over a bar to see the guest and the date, then click it to open the episode and listen.
My self-published guide to leaving the 9 to 5 and building something of your own, in five clear steps.
4.6out of 5 · 86 global ratings on Amazon206 pages Self-published, 2018
"If you're stuck in a job you no longer feel passionate about, and don't want to be sitting behind that same desk in 12 months time, then this book is a great step towards freedom."
Gary Chappell, World Ambassador for the Napoleon Hill Foundation (home of Think and Grow Rich), from the foreword
#1Reached #1 in its Amazon.co.uk Best Sellers category.
Launch#2 Hot New Release in Small Business & Entrepreneurship on Kindle, one place behind Seth Godin's This Is Marketing.
ShelfFrequently bought together with Robert Kiyosaki's Rich Dad Poor Dad and Tim Ferriss's The 4-Hour Work Week.
Founder, Simplish AI · 2026AI assessments and implementation
For owner-led businesses of 1 to 12 people. A 45-minute discovery session with Danni, our voice AI business analyst, then a report that finds at least 5 hours a week you could get back, or you don't pay, and help putting the fixes in place.
If you're a non-technical business owner curious about AI, this monthly meetup is for you. We skip the tech jargon and the code and focus purely on practical tips that save you time and take repetitive admin off your plate: live demos of AI doing real work, local owners sharing what's working for them, and a room of people to compare notes with. Free to attend, at Patch in Bournemouth, for business owners across Bournemouth, Christchurch and Poole.
I invest in Bittensor, an open network that rewards people for producing useful AI, because I think who owns AI matters as much as what it can do.A personal view, not financial advice.
Seth GodinAuthor of This Is Marketing, at the end of our Escape the Rat Race Radio interview, 2018
"Practical, thoughtful and approachable, and not a sales pitch."
Steve SullivanContact centre and CX expert, at the launch of AI for Business, Bournemouth
"He didn't tell us AI could handle calls. He just handed someone a phone and let them find out."
Akancha SharmaBusiness strategy and AI adoption, at the launch of AI for Business, Bournemouth
Book Christian
For podcasts, stages, panels and workshops. I record remotely from Bournemouth on UK time, on video or audio, and I'm happy to share the episode with my network on LinkedIn and by email.